As a participant of 72U, the creative residency housed within 72andSunny, I worked with a motley team of engineers, designers, and experiential producers on a conceptual branding project for the nonprofit River LA. Our goal was to let Angelenos know that they not only have a river but that it is currently in the process of being totally revitalized. 

And now for some more 72U antics, only this time a bit less conceptual. I pitched the idea of bringing in mimes, which was mostly a joke, but my bluff was called –  I was tasked with arranging auditions and negotiating rates with LA's toughest clowns. They may not say much but BOY do they drive a hard bargain.