Making social content for ampm at RPA was a whole lot of fun, mostly because of their lovable mascot - Toomgis the snack giant/monster. He's...ridiculous. I also helped plan and execute a social campaign for their new hashtag donuts.

East coasters prefer Twizzlers. West coasters prefer Red Vines. Toomgis prefer “hair.” #ToomgisTrooths

When Toomgis’ tummy growls, it can register 6.8 on the Richter Scale. It’s what seismologists call a “snack quake.” #ToomgisTrooths

#ICYMI: The #Hashtag🍩 is here and no other pastry matters. #HashtagDonut #🍩

#ICYMI: The #Hashtag🍩 is here and no other pastry matters. #HashtagDonut #🍩

If you can name this popular hashtag brought to life, you’ve earned a #Hashtag🍩. (But you have to buy it yourself.) #HashtagDonut #🍩

This was an Instagram story to unveil the new Hashtag Donuts. You tap and... more donuts appear. You get the idea.

If you can name this #IRL version of a popular hashtag, treat yourself to a #Hashtag🍩. You’ve earned it. #HashtagDonut #🍩