AT&T More For Your Thing

As one of the first creatives at the BBDO | Organic | Hearts LA office, I was tasked with developing a digital extension to the massive More For Your Thing campaign. The below mnemonic allows for infinite possibilities of  "Things" to populate inside the campaign tag in the form of hyper-targeted social posts. There's also a ubiquitous OOH buy that continues to follow (and haunt) me around any major city I visit.