Chipotle is kind of the dream client when it comes to social – there’s an open line of communication with the client and it’s a brand people love and actually want to hear from. Here’s some projects!

Put gently, Chipotle’s first attempt at Queso left much to be desired. In fact, that was such a popular opinion that we kind of just had to own it. For the launch of the significantly improved Queso Blanco, we wanted to deliver a simple but powerful message to our fans: Chipotle’s Queso Is Actually Good Now. We hid 12 of our most popular memes and posted “new” versions of them with the Queso Blanco wink – ‘stirring the proverbial pot’ for the gooey white cheese to come.

Screen Shot 2020-04-27 at 11.40.23 AM.png
Screen Shot 2020-04-27 at 11.40.02 AM.png
Screen Shot 2020-04-27 at 11.40.54 AM.png
 
Screen Shot 2020-04-27 at 11.58.28 AM.png
 

For the one year anniversary of Chipotle’s Rewards program, Day One pitched Guac Mode – an “elite” status akin to Instgram verification that earns you free guac at random once a month. To stoke enthusiasm, we rolled out out a wacky CTA-driven campaign that included Rube Goldberg videos and ominous scraping of our Instagram feed.

Here’s some more fun always-on content from the meme-making factory that is Chipotle’s social team.

Screen Shot 2020-04-27 at 12.01.11 PM.png