AT&T More For Your Thing

As one of the first creatives at the BBDO | Organic LA office, I was tasked with developing a digital extension to the massive More For Your Thing rebranding that would allow for hyper-targeted social ads. The below mnemonic allows for infinite possibilities of  "Things" to populate inside the campaign tag. There's also an OOH buy that continues to follow (and haunt) me around any major city I visit.