I dipped my toe into copywriting as an intern at CollegeHumor (RIP). It’s like they say “You can either die a hero or live long enough to see yourself pivot to Branded Content.” Since then, I’ve participated in 72U (the creative residency at 72andSunny), produced a real live Alexa skill for DIRECTV at BBDO, commandeered the Twitters of Burger King and Dollar Shave Club, and run the Chipotle TikTok! For the last 2 years, I’ve mostly worked at Snap writing for pretty much everything the company needed.